I love the idea of making learning paths for users. Lots of learning theory here. And I also wanted to know what this word actually means. Product development, engineering, marketing, user experience, support--everyone on the team. Kathy Sierra takes us on a journey through cognition and learning, using powerful arguments, scientific data and a quick n’ witty writing style, to make the case that our products should focus on making its users better (or badass, as she puts it) on a compelling context that’s meaningful to them. It was everything she had been trickling out in her blog, but more so, refined and honed into a few key points. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. That's so human! I feel smarter after reading this and look forward to applying these techniques in my next project. The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Let us know what’s wrong with this preview of, Published Badass is an easy-to-read book about customers and how to make them awesome. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. I'll read anything Kathy Sierra writes. The book is much more like Sierra giving a lecture or PowerPoint presentation than a book — and that's a big part of what makes it special. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) If you're only going to buy one book this year, make it this book. The answer doesn't live in the sustainably successful products or services. The whole book is built around the question of what differentiates products with long term success from ones with short term successes. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. Don’t let this book’s cheesy title fool you. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. Go read that book. Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. It’s pretty awesome. Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling…, Badass: Making Users Awesome (English Edition), Voir les 100 premiers en Livres anglais et étrangers, Public Relations (Livres anglais et étrangers), Website Architecture & Usability (Livres anglais et étrangers), Sustainable Development Economics (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. Before even finishing the book, I couldn't stop inserting the mini-facts and inspirations I got from this book in any conversation remotely related to usability, branding, running open source community, etc. Vous n'avez pas d'appli de lecture Kindle gratuite ? I can tell now, it will be just as motivational and thought provoking then. Commenté au Royaume-Uni le 21 novembre 2018. Becoming awesome takes two things: deliberate practice and being exposed to other experts. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. I've put on my calendar to read this one again in three months. I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. I’d highly recommend it to educators, not only software and product folks. And. The Innovator's Solution: Creating and Sustaining Successful Growth-. is it all just for profit? Merci d’essayer à nouveau. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. Definitely. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. It is very difficult for me to rate this book. This is not a game of chance. It reads like a witty Power Point presentation, and I'm not opposed to that. Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. An excellent book for anyone who dreams of being useful to society. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. Vous écoutez un extrait de l'édition audio Audible. Badass: Making Users Awesome by Kathy Sierra. Livraison accélérée gratuite sur des millions d’articles, et bien plus. I can tell now, it will be just as motivational and thought provoking then. There are no discussion topics on this book yet. The rules? One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. Change of product mindset: Don't sell a tool (camera) but instead sell skills (better photographer) - Ex: as a camera company your mission is to make your users badass photographers. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. Instead, they care about how awesome they are when they use your product. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figu. This book has its unique style and it seemed to me, it will not carry a lot of value. :). Trouver tous les livres, en savoir plus sur l'auteur. by O'Reilly Media. We’d love your help. : Cradle of Communism to Cataco... Bien Gérer Son Budget Familial: gestion des comptes de la famille - cahier suivi de... Destination Succès: Méthode complète de développement personnel. This makes it too easy to just skim past things. No marketing budget, no PR stunts, and it must be sustainably successful. Refresh and try again. This book is for anyone who has a message that they want to get across. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Strong insights into the world of product building. Il analyse également les commentaires pour vérifier leur fiabilité. Whether you build apps/websites, write content for your company website, customer support or are involved in writing user manuals, this book is full of insights on how to improve on that. Impossible d'ajouter l'article à votre liste. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't. Veuillez réessayer. It reminds me in that respect to McCloud’s Understanding Comics. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? Goodreads helps you keep track of books you want to read. It is very difficult for me to rate this book. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. Badass isn't a software process book, but it passes that test with flying colors. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. Making Users Awesome -- sounded so provocative, as it suggests that the book contains some secret knowledge and the author is badass (whatever that means) herself, that she won't hide anything from you, everything will be revealed as it truly is and you, the reader, will eventually become awesome. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. Mind blowing stuff and the vids are online. (I know you can always learn something from most books, but given that time is limited, I'd like to focus on those books that can pay the most. The rules? Imagine you're in a game with one objective: a bestselling product or service. This book is for anyone who has a message that they want to get across. Super deep. And many of them were from people I respect. I like the content of this book. Ces articles sont vendus et expédiés par des vendeurs différents. “In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Actually, it's less of a book and more of a slideshow, with tons of stock photos, diagrams, flow charts, and relatively little text, but the format works, and it conveys the key themes of the book in a clear and memorable way. The answer lives in those who use them. What is a badass? The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. The book is visually attractive and a compelling, engaging read. However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. 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